Bio
As good as my word(s)
Back in 2010, a high street brand named Ted Baker hired a disgruntled 20-something children’s stage agent (I’m not sure how I ended up in that job, either), gave her a laptop and POOF! A copywriter was born. That copywriter went freelance in 2015 and has been playing with words and brands ever since.
Where I’ve been
Copy Kat Creative, 2015 - present
Freelance Senior Copywriter
Loaf, 2014 - 2015
Head of Words
Whippet (Agency), 2013 - 2014
Copywriter
Ted Baker, 2010 - 2013
Copywriter
Royal Holloway University of London, 2003 - 2006
BA Hons English
Work
Christmas emails
boden
insta posts
mid-pandemic emails
2022 Jubilee catalogue wrap
Summer catalogue
Flip through the catalogue with me!
BOSH!
full website re-write
naming project
packaging copy
Crafty Apple
packaging copy (wrap around bottle label)
let’s see that in close-up
Seasalt Cornwall
video concepting
New product POS
/
Nestlé
landing pages
LOAF
packaging
big outdoor campaigns
social posts / tov development
TANDEM SKINCARE
AllBright
women’s network
website refresh
website refresh / tov development
Benito’s Hat
sales vouchers
Abel & Cole
landing pages
product descriptions
Truly
print
Lipsy
landing pages
press ads
Bloom & Wild
emails
Ted Baker
Christmas windows, 2011 & 2012
(concept & copy)
from-scratch brand identity overhaul
strapline on the new van livery
Advance joinery
Wonderbly
social posts
blogging
(click to read)
more blogging
(click to read)
Father’s Day email campaign
Product page for new book
Product page for new teen book
Product page for new survival guide
Let’s work together